Not just a fashion label. Baal is a community. Baal is a movement

Baal Fashion has been measuring and empowering Transwomen since 2013. Founded by Jens Hartmann, in Berlin, the label is now London as well as Palermo based. Baal has been showcased at Berlin Fashion Week, at the London Institute of Contemporary Art and received a global Award in 2025 in the category "Sustainability and Innovation", by the global queer-led platform, consultancy and collective We Create Space.

Now, Baal is focussing on the further development of a new transpositive, transfeminine clothes size. The idea being, that the measurements of 500 ( or more of course ;-) Transwomen will be collected, to create averages to then create a valid and reliable clothes size, based on real peoples bodies. This new clothes size will be used to make feminine looking clothes for mostly ( but not exclusively of course) non-cis-female people. It will not be for Baal alone though. Base patterns will be developed in the new size so other labels can design clothes, using the new system, too.